Built for dads who taught us how to backlash a reel, swear at the weather, and somehow still find fish.
 
The Father’s Day Wonder Bread Box is a limited edition lineup of loud, stupid-effective classics dressed in the most legendary color pattern ever created by mankind and/or sandwich engineers.
 
Inside the box:
— The Rattler
— The Zned
— The Bomber
— The Freak
— The VertStrike 
—  Exclusive Lead Head Wonderbread Stickers
 
Every bait comes decked out in full Wonder Bread colors — because apparently fish also have the taste palette of a 7-year-old at a campground.
 
These are Alberta-built fish hammers made to get chewed, chipped, and passed around the boat with greasy hands and bad advice.
 
Limited run.
No reruns.
When they’re gone, they’re gone